{"id":34248,"date":"2025-12-11T12:02:35","date_gmt":"2025-12-11T17:02:35","guid":{"rendered":"https:\/\/www.suchavoice.com\/?p=34248"},"modified":"2025-12-16T11:32:25","modified_gmt":"2025-12-16T16:32:25","slug":"maintaining-client-relationships","status":"publish","type":"post","link":"https:\/\/www.suchavoice.com\/blog\/2025\/12\/11\/maintaining-client-relationships\/","title":{"rendered":"Maintaining Client Relationships"},"content":{"rendered":"
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You\u2019ve been working really hard all year on building your voice-over career: auditioning hot and heavy, marketing, attending conferences, workshops, invoicing and bookkeeping, staying organized\u2026 You name it! Whether this is your first year as a working VO professional or if it\u2019s your twentieth, one thing that is crucial to your business is maintaining relationships. <\/p>\n\n\n\n

\"Johan<\/figure>\n\n\n\n

You might think, \u201cBut I\u2019m already doing that through my regular marketing.\u201d Well, there\u2019s more to it than just that. Every other pro voice-over talent is also marketing regularly. You\u2019re not the only one, but there are a number of ways to build, cultivate, and maintain business relationships<\/a>. I find that the best way is to be genuine – people can sense a phony, or a suck-up, a mile away. Don\u2019t be that person. <\/p>\n\n\n\n

Ask yourself, \u201cWhen was the last time that I reached out to a client, but not to ask for work?\u201d<\/p>\n\n\n\n

During your last live-directed session, your client mentioned that their dog had to have surgery soon. Did you check in on your client to see how things went and if their dog is feeling better post-surgery? <\/p>\n\n\n\n

People tend to remember kind sentiments like that. You didn\u2019t contact them to ask about any upcoming projects that they think you might be a good fit for, but you sincerely asked about something personal that they shared with you.<\/p>\n\n\n\n

Keep it short and to the point; don\u2019t drag it out. Simply mentioning the event is usually meaningful enough. Another way might be to send a short email just to say hello, or to ask how their recent holiday was. Maybe you go above and beyond on a project and deliver a little more than they expected. Offering discounts from time to time is another way to help maintain business relationships. <\/p>\n\n\n\n

Another scenario might be that your client, whom you\u2019ve worked with on multiple occasions,<\/a>  just doesn\u2019t have it in their budget this time to meet your usual rate. Offering to adjust your rate in this instance to help meet their budget may<\/em> be a good idea. Who knows, they may remember your generosity and recommend or push to have you on a project in the future.<\/p>\n\n\n\n

People tend to prefer working with those they like and get along with easily, and by developing a closer professional relationship, even better. <\/p>\n\n\n\n

Now, I\u2019m not saying that by doing these things it will guarantee you more job opportunities, but it\u2019s a good way to do business in general. People appreciate personal connections. Let\u2019s take Starbucks, for example. Most people, whether they admit it or not, like the fact that they write your name on your cup of coffee or drink, along with a smiley face. It\u2019s a gesture and statement that says, \u201cWe appreciate YOU, specifically\u201d. Like Starbucks, we should also have a way of showing our clients that they are appreciated. <\/p>\n\n\n\n

It\u2019s pretty normal for businesses to show gratitude to their valued customers during the holiday season by sending them small gifts.  Now, how are you going to convey this to your clients? <\/p>\n\n\n\n

If you\u2019re just getting started, you might not have built a budget to be able to purchase small gifts to send to your clients. Don\u2019t sweat it! There are ways to show them that you care that are completely free. One way is to create a nice holiday card with kind sentiments. Don\u2019t be afraid to be unique. Customize it to reflect who you are. If you\u2019re humorous by nature, perhaps come up with a funny holiday card. Most people will appreciate the humor. <\/p>\n\n\n\n

Once you\u2019re able to set a budget for end-of-the-year client gifts, you may want to send out some personalized merch with your company name and\/or logo. Try to think of something they may actually put to good use. Perhaps a nice pen, a calendar, or a screen cleaner. There are many options out there, but remember not to break the bank by spending a tremendous amount on client gifts. A small token of appreciation will suffice. It\u2019s the thought that counts. You\u2019re thinking of them, and hopefully they\u2019ll also think of you in the near future. <\/p>\n\n\n\n

As the year winds down, it\u2019s the perfect time to take a step back and evaluate your progress, check in with clients, review finances, and set new goals for the year ahead. Whether you’re a seasoned pro or just starting out, this end-of-year reflection can provide valuable insights to help you elevate your voice-over career in the coming months. Here’s how to wrap up the year on a productive note.<\/p>\n\n\n

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P.S. If you haven’t yet taken our introductory voice-over class, where we go over everything one needs to know about getting started in the voice-over industry,\u00a0 sign up here!<\/a><\/p>\n

P.P.S If you want to learn more from VO experts and grow the knowledge you already have, join our VO Pro group<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"

You\u2019ve been working really hard all year on building your voice-over career: auditioning hot and heavy, marketing, attending conferences, workshops, invoicing and bookkeeping, staying organized\u2026 You name it! Whether this is your first year as a working VO professional or … <\/p>\n

Read more<\/a><\/p>\n","protected":false},"author":7679,"featured_media":34249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","h5ap_radio_sources":[],"slim_seo":{"title":"Maintaining Client Relationships - Such A Voice","description":"You\u2019ve been working really hard all year on building your voice-over career: auditioning hot and heavy, marketing, attending conferences, workshops, invoicing a"},"footnotes":""},"categories":[13,14],"tags":[46,179,68,444,50,136],"popup":[],"class_list":["post-34248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voice-over-industry","category-voice-over-marketing","tag-such-a-voice","tag-suchavoice","tag-vo","tag-voice","tag-voice-over","tag-voiceover","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"mb":[],"acf":[],"mfb_rest_fields":["title"],"_links":{"self":[{"href":"https:\/\/www.suchavoice.com\/wp-json\/wp\/v2\/posts\/34248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suchavoice.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suchavoice.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suchavoice.com\/wp-json\/wp\/v2\/users\/7679"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suchavoice.com\/wp-json\/wp\/v2\/comments?post=34248"}],"version-history":[{"count":3,"href":"https:\/\/www.suchavoice.com\/wp-json\/wp\/v2\/posts\/34248\/revisions"}],"predecessor-version":[{"id":34253,"href":"https:\/\/www.suchavoice.com\/wp-json\/wp\/v2\/posts\/34248\/revisions\/34253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suchavoice.com\/wp-json\/wp\/v2\/media\/34249"}],"wp:attachment":[{"href":"https:\/\/www.suchavoice.com\/wp-json\/wp\/v2\/media?parent=34248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suchavoice.com\/wp-json\/wp\/v2\/categories?post=34248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suchavoice.com\/wp-json\/wp\/v2\/tags?post=34248"},{"taxonomy":"popup","embeddable":true,"href":"https:\/\/www.suchavoice.com\/wp-json\/wp\/v2\/popup?post=34248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}